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Thursday, August 27th, 2026

Simple Content Strategies for Busy Business Owners

Are you asking yourself every morning, “What on earth am I supposed to post today?” If you’re like most small business owners and solopreneurs, running social media shouldn’t feel like a second full-time job. You don’t need a viral video, high-end equipment, or hours of editing time to make an impact. That’s what Sam Cease discussed at our most recent Business, Bytes, & Brews event at Cup O Code in Northumberland. To build a trusted local brand, focus on consistency, variety, and authentic connection. The 4-Part Content Formula Instead of constantly pushing sales, balance your channels using this four-part content […]

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Thursday, July 30th, 2026

The Customer Experience Is Marketing

What makes customers come back AND tell their friends about your business? That was the focus of this month’s Business Bytes & Brews at Cup O Code, where local entrepreneur Abby of Bayleaf Photography shared how creating a great customer experience has helped her grow her business primarily through referrals and repeat customers, all with very little marketing budget. Here are three takeaways every small business owner can start using today. 1. Your customer experience starts before you ever meet your customer. Your website, social media, reviews, and branding all create a first impression before someone contacts you. What you […]

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Friday, June 26th, 2026

5 Ways to Get Your Small Business in the News

The Press Release is still powerful. Most small business owners think getting featured in the news is expensive or only happens to big companies. Not true. At a recent Bucknell SBDC Business Bytes & Brews event, at Cup O Code, Bucknell University’s Director of Media Relations, Mike Ferlazzo, shared simple ways any small business can earn free publicity. Here are five takeaways you can start using today. 1. Not Every Business Update Is News Ask yourself: “Would someone outside my business find this interesting?” Good reasons to send a press release include: If it’s something people would share with a […]

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