Business Financials: Moving Beyond Revenue to Build a Sustainable Business Many entrepreneurs start businesses out of passion, not a love for spreadsheets. However, relying on top-line revenue alone can create a false sense of security. Revenue simply measures sales volume, not true business health. To achieve long-term sustainability, small business owners must master the fundamentals of pricing, direct costs, and overhead. Bucknell SBDC Consultant Amber Guerrero recently presented on Revenue, COGS, & Overhead in partnership with the Perry County Chamber of Commerce and Perry County Economic Development Authority. Here is a breakdown of key financial principles every solopreneur and business […]