We’ve all been there: someone asks, “So, what do you do?” and we freeze, ramble about some of our offerings, or list technical services while their eyes glaze over. At our recent 3rd Wednesday, business growth event at StartUp Danville, local author and copy editor, Tammy Burke shared how to change that.  Tune Into Your Audience’s Favorite Station: WIIFM Most pitches fail because they read like a resume. The listener’s immediate reaction is: “Why should I care?”  To get people to “lean in,” your pitch must immediately tune into WIIFM (What’s In It For Me?). Instead of talking about your […]